If You’re Not Emailing Your List… What Are You Even Doing?
Hey, I’m Randy. I’m not a coach but I live the same lifestyle you do. I train hard, eat clean (well... usually), and obsess over the details that actually move the needle. I'm going to take a guess you have an email list collecting dust... typical! Most coaches overcomplicate it with endless tags, funnels, and half-baked “automation hacks” (no wonder they never send a single email). My newsletter is not some boring, dry guide about managing emails. It’s a daily dose of real life, humor, entertainment, and motivation mixed with actionable lessons on building your own email system and growing your business. I know your world (I've been in the gym for 20 years), your grind, your audience, and how much you hate wasting time. You’ll see how simple it is to write emails that build trust, warm leads, and turn followers into clients. No 20-step funnels. No guru nonsense. Just practical systems you can actually run yourself. Read this newsletter, steal what works, and start turning your own list into your most valuable business asset.
Gimme that email address!
Yo, Randy here. You found my ABOUT page… which means you either clicked the wrong button or you’re trying to figure out what the hell I actually do.
"What is this? Should I really sign up for this email list?"
"Who is this guy?"
"Wait, why am I here in the first place?"
"Is this some kind of weird joke?"
"If so, it's not very funny."
"Ok, is he talking to himself now, or is he still reading my thoughts?"
*snap, snap!*
HEY! back here. Yoo-hoo!
My grandma used to yell "Yoohoooo" every time you walked into her house. Man, I miss that.
Anyway, why are you here?
Fair question.
I’m not a “guru.” Not a coach either. But I live like one. I train hard, eat what would be considered a pretty healthy diet, and I know firsthand how much work it takes to juggle clients, content, and keeping your sanity.
Here’s the thing: most coaches have an email list collecting dust.
Or worse, they’ve Frankensteined together some nightmare of funnels, tags, and “automation hacks” that looks impressive but then never send a single damn email.
That’s where I come in.
I write and manage email for health and fitness coaches who want something simple that actually works.
My newsletter is basically a behind-the-scenes look at how easy it is to think, write, and build systems that keep clients warm and paying. Best of all, you can just steal my ideas and use them yourself. For free. Go ahead!
But don’t worry… this isn’t some dry “marketing newsletter.” Nope.
You’ll get real stories from my day-to-day adventures, gym life, travels, screw-ups, wins, rants, and probably a few jokes at my own expense.
It’s part entertainment, part education, part daily kick in the ass.
Quick hits about me... ya know, why should you give a damn about what i have to say??
- I'm a licensed architect and freelancer. AKA, I'm creative, I know how to solve complicated problems. I know how to strategize, analyze, and build. I'm an expert at knowing my audience and how to speak to them, directly.
- I'm a copywriter and email strategist. I've been writing emails to different audiences for a dozen years.
- I'm a husband, cat dad, and chronic optimist.
- I'm a born and raised Ohio kid, living in Pittsburgh
- I'm a gym addict, world traveler (Italy > everywhere else), and listen almost exclusively to 90's music.
So, why stick around? Because I’ll show you that email doesn’t have to be complicated, boring, or a chore.
You’ll get ideas you can steal for your own business, see how easy this can actually be, and maybe even laugh a little while you’re at it. If you're a coach or business owner rooted in the health and fitness world and you've read this far, and you are not sending your own emails, you NEED this newsletter.
Hand over your email, and let’s make it happen.
- Randy